About Us
Woke Up Like This was co-founded by Hong Kong creators Jenn Lam (PumpkinJenn) and Tawnia Lai (babygirlo). We truly believe that beauty should be effortless. Through our vegan and cruelty-free collection, we’re here to help you shine with confidence every single day—from your morning skincare to your final makeup touch.
If makeup and skincare had a baby...
Our heart has always been in a "skin-first" philosophy. We carefully refine nature’s purest ingredients into lightweight, high-performance formulas that deeply nourish your skin while leaving it plenty of room to breathe. We’re here to walk alongside you as you fall in love with your most authentic self, helping you effortlessly embrace that "Woke up like this" natural beauty.
Your Skin.
Vegan, skin-first essentials designed to simplify your routine. It’s about that "woke up like this" ease—giving your skin room to breathe.
Your Home.
Being at home in yourself is where your true aura lives. We believe that’s the secret to staying 襟睇!
Your Pace.
We see aging as a privilege, not a fear. We’re here for the long ride, keeping you hydrated through every season. Aging is a privilege, and we’re lucky to do it together. Because we are better together! Thank you for being our gal pals<3
Our New Home is Growing
A sanctuary for your skin, coming this June. We’re building a space for our Gal Pals to gather, glow, and grow together.